AI Insights · Timothy · July 2023
Top 5 Film & Television Apps on iOS in UAE - Q2 2023
A look at the performance of the top 5 film & television apps on iOS in the UAE during Q2 2023, highlighting their trends in downloads, revenue, and active users.
Throughout the second quarter of 2023, the film and television app market on iOS in the United Arab Emirates showcased some interesting trends, with Netflix, Disney+, Shahid - ﺷﺎﻫﺪ, Amazon Prime Video, and VOX Cinemas App leading the charge. Here’s a closer look at their performance:
Netflix experienced a fluctuating yet generally positive trend in weekly revenue, peaking at around $48.8K in the last week of June. Weekly downloads for the app increased significantly, especially towards the end of the quarter, reaching approximately 10.6K. The app's weekly active users saw a steady rise, closing the quarter with roughly 177.4K users.
Disney+ showed a notable spike in weekly revenue in early June, hitting approximately $202.8K. Weekly downloads also saw an increase, with a peak of about 8K in the last week of June. The number of weekly active users consistently grew over the quarter, ending at around 59.9K.
Shahid - ﺷﺎﻫﺪ maintained the highest weekly revenue among the top apps, peaking at about $277.2K in the first week of May. However, the app's weekly downloads saw a decline early in the quarter but started to recover slightly towards the end, reaching approximately 2.7K. Weekly active users saw some fluctuations but remained relatively stable, closing the quarter with around 24.7K users.
Amazon Prime Video had a steady performance in terms of weekly revenue, with a notable increase to approximately $12.5K in the last week of June. Weekly downloads showed modest growth, peaking at about 4.3K. The app's weekly active users remained fairly consistent, averaging around 33.2K throughout the quarter.
VOX Cinemas App saw a significant increase in weekly downloads, particularly in the last week of June, reaching around 5.8K. Active users showed a marked increase as well, peaking at approximately 16.7K in the same period.
This data comes from Sensor Tower, where more detailed insights and analytics can be found. The trends highlight the dynamic nature of the film and television app market in the UAE, with varying performances across different metrics.
